About — Freya Athena Design

Hi! I'm Freya, a designer & art director specializing in brand identity systems, illustration, and experiential design.

photography by Haison Nguyen

Currently in Austin, Texas, I create brand identities, campaigns, and experiences that bring people and communities, and ideas together. Right now I’m designing and art directing at IBM's in-house agency, Blue Studio, supporting sports and entertainment partnerships, brand advertising, and events, bringing ideas from concept to production across print, digital, and physical spaces.

Over the last 6+ years, I've worked in design and advertising across sports, wellness, hospitality, real estate, and entertainment. What inspires me most is the people behind the work. I love meeting people, learning their stories, and finding opportunities to bring their passions, communities, and moments of joy to life.

Select clients: IBM, Scuderia Ferrari HP, The Masters, Wimbledon, US Open, the GRAMMYs, UFC

When I'm not designing, I'm probably watching the sunrise, getting into an eBay bidding war over a 90s Florida Gators or Jacksonville Jaguars t-shirt, listening to Japanese jazz or Italian disco, picking up a new craft, or wandering the grocery store dreaming up my latest kitchen creation.

Experience

IBM | Austin, TX
Designer
Aug 2024—present
Project Manager
May 2025—Aug 2025
Design Intern
May 2023—Aug 2023

Florida Gators Creative | Gainesville, FL
Designer
Jan 2024—May 2024

Graphis Inc. | New York, NY
Design Intern
Jan 2023—May 2023

LV Collective | Austin, TX
Design Intern
Jan 2022—Dec 2022

Freya Athena Design
Freelance Designer
Jan 2022—present
Merchandise Designer
Mar 2020—Dec 2021

Awards & Recognition

AAF's Most Promising Multicultural Student
New York, New York — 2024

UF CJC Marshall Respess Award, Outstanding Advertising Graduate
Gainesville, Florida — 2024

AAF North Central Florida, Gold
Gainesville, Florida — 2022 (x2), 2024, 2025

AAF North Central Florida, Best in Show
Gainesville, Florida — 2022

AAF North Central Florida, Judge's Choice
Gainesville, Florida — 2022

Education

University of Florida
BS, Advertising
Certificate, Creative Advertising Portfolio Program
Certificate, Advertising Sales, Account Management

What I do

Art Direction
Brand Identity Systems
Concept Development
Copywriting
Design Consulting
Design Research
Digital Design
Experiential Design
Graphic Design
Illustration
Moodboarding
Naming
Print/Production Design
Project Management
User Experience/Interface

Thank you to

my mentors, Cris Kashima, Shawna Klein, Jo Soulas
my undergrad professors, Dan Windels, Lissy Calienes
my teamten cohort, my best friends from college, my Austin girls, Sean and my family
& you for being here!

Selected Work

Scuderia Ferrari HP
The Masters
US Open
IBM at THINK 2026
Neighborhood Pilates
Sweetwater

Contact

Linkedin
Instagram
Email
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