Sweetwater Gainesville
Named and developed brand guidelines for LV’s first student development in Florida, Sweetwater, set to open Summer 2023 across from the University of Florida’s campus. This modern, boutique, art-deco style project aimed to attract UF students, whose demographic is middle class college students, majority female. A huge goal was to not be like just any other student housing development: we wanted people to be excited and understand how dreamy and beautiful the interiors are, and convey a vibe unlike any other cookie-cutter student housing development.
2022
Chief Marketing Officer / Kendall Guinn
Director of Marketing / Lauren Little
Director of Video / Patrick Morrison
Director of Interiors + Curation / Chelsea Kloss
Design & Art Direction / Freya Garcia
KVC Photography
Matchbox Studio (Web Design)
Full brand identity PDF here
After conceptualizing and designing brand identity, executed and coordinated an extensive number of design projects to bring the brand to life. Deliverables included Brand Identity (naming, conceptualization, strategy) Brand Development, Signage (fence wrap, interior and exterior leasing signage, building signage) Print Collateral (brochures, flyers, floorplan and siteplan decks, business cards) Digital (paid social, display ads, email campaigns, SEO-optimized blogs) Merchandise, Packaging, Creative Direction of photoshoots, and maintaining all print, social, and digital needs.
Results: Won in the Professional AAF ADDY (NCFL) 2023 – Judges’ Choice, Best in Sales and Marketing, Gold in Integrated Brand Identity, Gold in Brochure Design, Silver in Web Design.
This was my very first brand identity project so it holds a very special place in my heart <3
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